Envision the Future 4 NOW. Buy QLED only after you know the application of these 4 features
Following the popularity of HDR content and HDR streaming, it leads to the blossoming of HDR-capable UHD TV. The continuous level of improvement on HDR requires also the improvement of TV in expressing a much better brightness and color details. Samsung latest innovation in mastering higher HDR content is in its QLED.
The illustration of HDR content- the high dynamic range of contrast and color in Samsung QLED
Comparing Picture quality from the non-HDR TV
These two product range is with different Quantum HDR that producing different level of brightness; so do their backlight dimming "Direct Full Array" in offering bold contrast.
Comparing Picture quality from the non-HDR TV
The two most important factors to determine a TV quality is the CONTRAST ratio and COLOR accuracy. A perfect HDR TV will extend the ranges of the content or scene. It will let you see high contrast and color details. That's mean how black and white a TV can get and how closely the color on the TV screen resemble real-life color.
Mostly all the HDR content today is also available in 4K resolution. The common practice in the movie streaming apps or service by Netflix, Prime and also the UHD Bluray disc extends the value proposition of Samsung QLED in meeting a variety of consumers needs on HDR content.
Before we go into details on how Samsung new QLED offer consumers different needs on HDR content, let's have a better understanding of HDR? What's it? Why's it important?
Everything you need to know about HDR
Compatible HDR (High-dynamic-range) content is the current "must-have" TV feature. Those TVs can usually express better brightness (huge contrast ratio) and a wider range of color definition. To simplify from numerous HDR formats, we can divide them into "generic" HDR (or known as HDR10), Dolby Vision, HDR10+ and more.
Bear in mind that not all the so-called HDR UHD in the Brunei market is the REAL HDR especially on some budget TV or OEM brands. Some of the picture quality can look really horrible as compared to normal non-HDR UHD TV.
The above picture comparison is self-explanatory. E.g. The highest end QLED Q90R (featuring highest Quantum HDR2000) offers a magnified range of brightness up to 2000 nits. This expresses every scene as precisely as real life, with deep contrasts and natural colors.
Mostly all the HDR content today is also available in 4K resolution. The common practice in the movie streaming apps or service by Netflix, Prime and also the UHD Bluray disc extends the value proposition of Samsung QLED in meeting a variety of consumers needs on HDR content.
Before we go into details on how Samsung new QLED offer consumers different needs on HDR content, let's have a better understanding of HDR? What's it? Why's it important?
Everything you need to know about HDR
Compatible HDR (High-dynamic-range) content is the current "must-have" TV feature. Those TVs can usually express better brightness (huge contrast ratio) and a wider range of color definition. To simplify from numerous HDR formats, we can divide them into "generic" HDR (or known as HDR10), Dolby Vision, HDR10+ and more.
Bear in mind that not all the so-called HDR UHD in the Brunei market is the REAL HDR especially on some budget TV or OEM brands. Some of the picture quality can look really horrible as compared to normal non-HDR UHD TV.
E.g. if you put side by side a normal LED with better contrast ratio and higher color volume versus another UHD of budget TV, the former can offer viewers more natural and "pop-out" picture quality although it is just a normal LED TV.
Don't ever believe in the box or leaflet as stated by the brands declaring that they are HDR UHD TV. This is a key mindset you should have while choosing the right TV. You can always visit our Samsung QLED School. Demonstration on brightness level produced by Samsung QLED is our major training in the class.
The color drive in the TV that able to produce a wide color gamut (WCG) is always along for the ride with HDR. WCG will bring these "real-life" colors and millions more to your eyeballs.
To summarize, HDR in the photo and on TV is different. Photo HDR is to take many images with various exposures to create an image that is a high dynamic range. On the contrary, TV HDR is to expand the contents or the ranges of a scene in relation to its contrast ratio and color volume in order to offer the viewer a more realistic, life-like image.
How does HDR works on TV? It needs 2 parts.
The first part is the TV must be HDR compatible.
A TV to be HDR compatible is easy, they just need to produce more light in certain areas of the image. It's UHD DIMMING (LED backlight dimming) as described and marketed by every Samsung UHD.
Bear in mind that a brand labeling HDR TV in Brunei market doesn't mean it produces better quality than any non-HDR TV. It only means that TV support HDR format. You need to look into whether that TV color drive can produce WCG (wide color gamut)?
In this color gamut graph, the smallest triangle is standard SDR color. The next two largest represent P3 and Rec 2020 color, both part of HDR.A TV to be HDR compatible is easy, they just need to produce more light in certain areas of the image. It's UHD DIMMING (LED backlight dimming) as described and marketed by every Samsung UHD.
Bear in mind that a brand labeling HDR TV in Brunei market doesn't mean it produces better quality than any non-HDR TV. It only means that TV support HDR format. You need to look into whether that TV color drive can produce WCG (wide color gamut)?
For example, as far as Samsung is concerned, the color drive of basic UHD is "PurColor", it is WCG. The stalk up model of 7400 Series or Premium UHD, the color drive is "Dynamic Crystal Color" (10bit), producing 64 times more color than an HD TV. For the highest end, QLED which is "Q Color" offers even more color definition.
The second part is the sources of HDR content.
Fortunately, HDR content is the trend in current movie or drama production such as streaming services Netflix and Amazon are in 4K resolution. Another source is UHD Bluray disc of which it requires a UHD Bluray player.
Fortunately, HDR content is the trend in current movie or drama production such as streaming services Netflix and Amazon are in 4K resolution. Another source is UHD Bluray disc of which it requires a UHD Bluray player.
The extended value proposition on HDR market needs through the new three Samsung 4K QLED.
The increasing market demands on HDR imply TV makers should extend its value proposition through a variety of choices in their product line up. Samsung by Getit will be focusing our marketing on a full range of Samsung 2019-2020 QLED especially in relation to "HDR matters" as the following:
The same source of HDR content displayed by 3 types of TV.
Standard Dynamic Range by normal LED TV
High Dynamic Range (HDR10) by UHD TV
Quantum HDR (HDR10+) by Samsung QLED
The above picture comparison is self-explanatory. E.g. The highest end QLED Q90R (featuring highest Quantum HDR2000) offers a magnified range of brightness up to 2000 nits. This expresses every scene as precisely as real life, with deep contrasts and natural colors.
To further deepen the contrast or to offer you bold contrast, thanks to UHD backlight dimming technology of "Direct Full Array". It brings 16 times clarity to life through backlight dimming control technology. This brings depth-enhancing or bold contrast in every scene. See picture below.
The practical application of these key features in your real life entertainment needs. See you at our Samsung QLED School.
Other than the highest end QLED Q90R, Getit also launches the middle-end Q75R and the entry level QLED Q60R this week.
Middle end QLED Q75R
Entry level QLED Q60R
What are they? How to apply it to your entertainment needs? Complete demonstration and training will be focusing on these areas in our Samsung QLED School. In other words, we don't propose the right new QLED to you before understanding your entertainment needs in our Samsung QLED School.
Missing two important features?
Without the application of another two features (which is not disclosed in this article), there is no point to buy a QLED. What are they? Again we welcome you to our Samsung QLED School to find out. See you there.
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